Affiliate Marketing: Characteristics of a Super Affiliate (Part 2 of 3) - By Dave Cooper

In part one of this article series on Super Affiliates we addressed the fact that Super Affiliates are Opt-In List Builders, they use Autoresponders to market to prospects over and over, and they use extensive Ad Tracking tools to manage their advertising campaigns.

In part 2 of this article series we will examine four more characteristics of Super Affiliates.
Super Affiliates use:

Professionally Written Content

OK. So you're not the world's greatest writer. Whether you are or not isn't the point. Every super affiliate makes certain that the sales copy and content - on their own website or within the ads they distribute - is top notch.

If they can't do the writing themselves, they hire a ghostwriter, someone who IS capable of producing content that is not only compelling but also capable of producing results. In most instances, the only result that matters is how much money was generated due to that particular sales copy.

Don't think you can afford to hire a ghostwriter? The way super affiliates view this issue is pretty basic… the better the writing, the better the financial gain. So the bottom line is, if they can't write their own "killer" content, they immediately recognize the fact that they can't afford NOT to hire a professional to do it for them.

Super Affiliates are:

Keyword Marketers

You might not understand all the fine details of keyword optimization, but one thing is certain, if you want to play with the big boys - those super affiliates - you had better learn and understand, at the very least, the BASICS of utilizing proper keywords.

Unfortunately, even the basics are a bit too involved a topic to cover adequately in the confines of this particular article. Here's a list of some of the areas where expertise in keyword marketing is valuable.

1. Choosing the right keywords for pay-per-click campaigns
2. Optimizing web pages to generate quality viewer traffic
3. Having the ability to determine which keywords to avoid
4. Using keywords to help select the best affiliate programs
5. Isolating product specific keywords

The more proficient you become with regard to keywords, the more productive you'll be as a marketer in general.

Super Affiliates are:

Market Researchers

When it comes to "marketer" ability, keywords aren't the only area you should concentrate on. Being able to properly conduct research is absolutely essential to any serious-minded affiliate marketer.

One of the primary benefits would be understanding beforehand which products, services, or programs to avoid and which ones to become involved in. Also, it would allow you to determine exactly what audience you should be promoting a particular product to.

Super Affiliates excel in:

Traffic Generation

Having all the knowledge and expertise in the world won't do you any good if you can't drive sufficient traffic straight to your offers.

Not only do super affiliates handle this type of task with ease and efficiency, they are constantly on the lookout for new and innovative means of generating even MORE targeted traffic. If you hope to compete, it's something you absolutely positively must be proficient in.

There's one other aspect of driving traffic that every super affiliate adheres to. That is, driving traffic to their own website or pre-sell page and NOT the merchant's website. Granted, the viewer will ultimately get to that destination (to actually make a purchase), but they should always be strategically guided through YOUR system first.

David Cooper is the editor of the Affiliate Marketing Articles Newsletter. David specializes in helping people with their affiliate marketing efforts by offering real world tips and strategies. Download his FREE Affiliate Marketing Primer ebook at:
http://www.affiliatemarketingarticles.com.

Article Source: http://EzineArticles.com/

Characteristics of a Super Affiliate (Part 1 of 3) - By Dave Cooper

It's one of the simplest ways to earn money online. All you need to do is become an affiliate for someone else's product, service, or program. Fill out their sign-up form and you're ready to start promoting your unique referral URL.

Now I ask you, what could possibly be simpler than that?

Of course, you're most likely expecting to earn a substantial amount of income from whatever product, service or program you're promoting. That, my friend, requires rising to what is commonly referred to as "super" affiliate status, something that is anything BUT simple.

Mind you, it doesn't carry any degree of difficulty. Merely a strong commitment to become the best - and most productive - affiliate you possibly can.

So what tasks will you need to be proficient in? Following are the first three of the primary characteristics that are associated with super affiliate status.

Super Affiliates are:

Opt-In List Builders

You've probably heard it a thousand times… the gold is in the list. Quite simply, it means that having your own mailing list is one of the most effective means of bringing in affiliate income. Not just initially, but for months and even years to come.

The concept is straightforward… you capture names and email addresses of potential "prospects" (people who would be inclined to purchase from you), and then follow up with those individuals.

The only problem is, many affiliate programs merely assign you a standard referral page, one that can only be promoted "as is". So how do you capture names and email addresses? Simple…

You need to create a "pre-sell" page of your own. That way, you can include a sign-up form that captures names and email addresses for YOU and not just the owner of the affiliate product, service, or program.

Super Affiliates use:

Autoresponder Messages

You've got a comprehensive mailing list and that means you've got numerous prospects you can send follow-up messages to. Great! That's exactly what you want. Super Affiliates take that process one step further by simply incorporating autoresponder messages.

The power of an autoresponder is twofold…

1. There's no pressure to create follow-up messages on the fly. They're already stacked up and ready to go.

2. The entire process offers an automatic follow-up system. Again, because the messages are already stacked up and ready to go.

Just by clicking on a link or filling out a form on your website, your prospect receives an instant email message, one that is - you guessed it - stacked up and ready to go.

That however, is just the beginning. Behind that initial message is an entire series of messages that the person will automatically receive. Naturally, what you place in those follow-up messages is entirely up to you. The only criteria are that they ultimately bring you more sales. Super Affiliates have:

Ad Tracking Capability

You've created one or more specific and unique autoresponder series, which you're using to advertise your affiliate links. You're also promoting through forums, ezine ads, banner campaigns, online classifieds, pay per click campaigns and even your own newsletter. That equates to a whole lot of different advertising sources.

A super affiliate makes absolutely certain they know exactly where a prospect comes from. More importantly, where their SALES are coming from. In other words, you need to keep track of any and all individual promotions and advertising campaigns you're involved in.

Without that capability, you would have no means of determining which promotion efforts are a success and which ones should be either revised or abandoned altogether.

David Cooper is the editor of the Affiliate Marketing Articles Newsletter. David specializes in helping people with their affiliate marketing efforts by offering real world tips and strategies. Download his FREE Affiliate Marketing Primer ebook at:

ttp://www.affiliatemarketingarticles.com

Article Source: http://EzineArticles.com/