Starting an online business is not expensive - By: Larry Potter
The fact is, most businesses do NOT need to incur expensive start-upcosts... and most businesses should not invest a lot of start-upcapital before they've tested their business and their marketonline. That's where so many "dot bombs" made such a grave mistakein the past, and there's just no need to take that risk.
Only once you've tested your business idea on the Net and found itto be a viable opportunity should you start investing in the kind ofsoftware, web design, inventory (or whatever) that you'll need togrow your business. Then again, you may want to just do it allyourself every step of the way...
These days, you can keep your start-up costs down to approximately50 bucks or less. And you can begin adding the other components ofyour online business once you've proven that your business can beprofitable.
And you do not need a product idea to start---
--- and not only that: If you do start with a product idea... you'llbe off to a bad start!
The reality is, most businesses that start off with what they thinkis a good product idea are destined for failure. Your product mightbe great, but if nobody wants it, your business isn't going to getvery far!
That's why it makes so much more sense to look for your marketfirst. If you can find a need in a market you can reach, then simplygive them what they're asking for... your business is bound forsuccess from day one.
For example, there is a man named Eric Weeks who doesn't really liketrucks very much -- he's never owned one himself. But when henoticed that thousands of people search the Internet for "truckaccessories" every day, he knew there was a market just waiting forhim to give them what they needed...
When his Truck-Bed-Covers.com site was only one year old, he wasgenerating $800,000 annually in online sales!
Eric's advice is, "I sure as heck wouldn't consider building an e-commerce site on personal interests. So whether it's weight loss ortravel, home business or truck bed covers... if enough people areinterested in those subjects, then THERE is where you need to applyyour efforts."
It pays to remember: Find your market FIRST. Then look for a productto give them.
These people found their markets and we'll show you how you can too.
ABOUT THE AUTHOR: Larry Potter is a recognized authority on the subjectof starting a home business with little or no cash. His website, http://homebusiness.kim-lar.com provides a wealth of informative articles and free resources on everything you'll ever need to know about a home business.
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